THIRD POINTER

2024

Final Degree Project

BRAND GUIDELINES
MOTION GRAPHICS
ILUSTRATION
CAMPAIGN

(ES) Third Pointer es una organización sin ánimo de lucro dedicada a la restauración y decoración de canchas de baloncesto en la zona de Dayton, OH. Con el objetivo de aumentar el sentimiento de pertenencia entre los jóvenes a la comunidad y al vecindario.

Esta iniciativa se posiciona como la primera organización de este tipo en operar en el estado de Ohio. Realizando acciones comunitarias en colaboración con los vecinos del lugar y formando una nueva concepción del “tercer lugar”.

El naming proviene de una mezcla de los términos third place (tercer lugar) y el three pointer (triple). Cómo representación visual del nombre de marca, creamos el elemento de la mano que se adapta para estar presente entoda la gráfica, y convertirse en símbolo de cambio.

(EN) Third Pointer is a non-profit organization dedicated to the restoration and decoration of basketball courts in the Dayton, OH area. With the aim of increasing the sense of belonging among young people to the community and the neighborhood.

This initiative positions itself as the first organization of its kind to operate in the state of Ohio. Carrying out community actions in collaboration with the local residents and forming a new conception of the “third place”.

The naming comes from a combination of the terms third place and three pointer. As a visual representation of the brand name, we create the hand element that adapts to be present throughout the graphic, and becomes a symbol of change.





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